Female owned company that has been the center of the craft supplies category for over three decades. With a wide range of products that encourages creativity and imagination for any special occasion, Paper Wishes has a loyal customer base.
The distributor dilemma is an old and ever-present conundrum on Amazon that effects overall brand performance and image.
No clear strategy was implemented for advertising, preventing core customers from discovering the brand.
Hand in hand with the distributor dilemma is the constant presence of unauthorized Sellers.
We traced back all the unauthorized Sellers to the distributor, demonstrating that everyone got a slice of pie without having to grow the pie. The distributor got cut off, and we went to work.
We grew the pie through a multi-layered advertising approach and consistent listing optimization strategy to target the core crafting customer.
We cross-pollinated listings for related craft items to work in harmony for multiple item purchases.
