This Portland based female owned company delivered a line of refreshing bitters to the cocktail scene in the Pacific Northwest, relying heavily on its on-the-ground marketing and wholesale account relationships.
For whom really wants to dance with the devil? We do.
Hesitant to launch on Amazon for fear that presence might tarnish the brand and disrupt wholesale account relationships.
Well-positioned in the Pacific Northwest, but it had yet to be discovered in many States.
Amazon’s guidelines became a pain point needing addressing from potential compliance obstacles to proper packaging.
We created listings that reflected the brand’s elevated product line, while rendering moot any fears of wholesale revolt through consistent MSRP.
We strategically enrolled in the Vine program while aligning our advertising strategy to optimize customer outreach.
We broadened advertising to go beyond the mocktail/cocktail category to find new to brand customers looking for the perfect holiday gift.
