Amazon IQ
Let’s be clear. Selling on Amazon is a golden opportunity that comes with many pitfalls. A select few issues that a seller on Amazon will face include:
- Packaging and prepping product requirements
- Gated categories to hazardous material warnings
- Listing optimization and image parameters
- Sales tax nexus in over twenty states and counting
- Missing and damaged items at Amazon warehouses
- Short and long term inventory storage fees
- Inventory limbo where items are stuck in the black hole
- Pricing deterioration through hyper-discounting and Amazon low price strategy
- Counterfeit alerts
- Suspension warnings and de-listed products
- Customer complaints and reviews
Amazon is a necessary platform to meet the needs of the modern day customer and reach areas where traditional distribution avenues have failed. Customers have an expectation of immediate service and delivery. They want the ability to make purchases on the go and have the product arrive at wherever destination is most convenient. Amazon has changed the way products are marketed and delivered, leaving plenty of opportunities for growth and missteps.
CASA evolved in order to handle all of these challenges and more so that brand owners can focus on their core business without the financial and time burden required to navigate Amazon.
