Brand Exposure

Brand exposure is key for sales growth, but what does exposure necessarily mean? In the case of Amazon, it requires not only the right type of product image and content, but also a clear strategy to enhance the ability for a customer to discover it. It’s been estimated that over 400 million products are sold on Amazon. Say what? Amazon optimization requires a specialized approach that marries principles of marketing and strategic business goals with pinpointed promotions and campaigns.

At CASA, we approach each partnership with a custom solution that focuses on brand exposure in a systematic fashion to maximize potential sales. We incorporate several necessary steps.

• We clean up listing issues. We identify duplicates, misleading information, incorrect categorizations and abysmal images.
• We optimize listings not only for the larger web searches through tailored SEO, but also, more importantly, Amazon’s own microsystem through content marketing strategies.
• We differentiate products from similar competitive ones through presentation, marketing, kitting/bundling and flexible options.
• We deliver product descriptions consistent with the brand story to increase traffic and conversion.
• We design and run advertising and product campaigns on our own dime. That’s right. We invest in your product, because we think that’s only fair.
• We encourage product reviews to enhance listing exposure. We also report and address any product issues mitigating potential fallout.
• We recommend product enhancements or bundles to seize more market share.
• We provide valuable information on competing products. We research. All of the time.
• We utilize features like Subscribe & Save to maintain brand loyalty and commitment.

Our goal is simple. Keep your product at the forefront of a customer’s search.