Control Image & Pricing
Product pricing is a major issue on Amazon. Whether it is Amazon themselves or the multitude of Resellers hocking items online, price inevitably deteriorates. This reduction is not only a profit problem, but a brand image issue. The farther the price drops, the more the product gets commoditized. CASA respects the investment capital made by brand owners to research, create, and market their products. Our responsibility is to guard that investment.
We follow several guidelines with our partners.
- We identify the fair online price for the product with the brand owner.
- We enforce all MAP policies through monitoring and identifying.
- We never sell directly to Amazon. How unseemly?
- We monitor other major online platforms.
- We work with Amazon to eliminate unauthorized Sellers.
- We assist setting up registered brands to further help prevent counterfeit issues and competition.
Without a comprehensive approach to control the online presence of your brand, you risk losing valuable Internet retail space to your competitors. Indifference is the road to obsolescence in brand management.
Let us clean up the mess and tidy up the room. If we could think up another cliché, we would throw that into the mix. Well there you go!
